Visual Identity
I work on fun projects that build brands, launch products, and celebrate moments. It’s a joy to bring a vision to life through design.
Campaign Branding
BBYO Centennial Campaign
I led a team on an all-encompassing brand development project—logo, visual identity, merch, print, and digital—for BBYO’s 100th anniversary campaign, used over a 2-year period.
Product Design
Chilly Goose Popsicle Co.
I developed the brand for a playful small business inspired to bring delicious popsicles to their town.
Event Branding
BBYO International Convention
For over a decade, I have led the design process for a 5,000-person conference that produces hundreds of print and digital pieces from giant banners, swag, wayfinding, social graphics, and more. Each year, the look and feel evolves and takes inspiration from the city hosting the event.
Product Design
The Spice Labels
I wanted to bring color to my kitchen, so I designed a set of 18 colorful spice jar labels. These are available to order on Etsy!
Event Branding
30 Over 30 Summit
If your friends come to town for your 30th birthday conference, you have to print custom name badges and send them home with branded party favors.
Wedding Invitation
Berkeley Wedding
I worked with my friends, Allison and Rick, to illustrate and lay out their wedding invitation materials for their beautiful Berkeley wedding.
Political Campaign
Amanda Frankel for Congress
I created a fresh identity for an aspiring young candidate running for Congress.
Product Design
Gorski Rummy
I designed a scorecard and rulebook for my friend’s favorite unwritten card game.
Event Branding
Taco Night
I dream of running my own restaurant and use every dinner party as an opportunity to design and print menus inspired by delicious food. I use my most recurring party, Taco Night, to go wild and experiment with design.
Event Branding
EMRY Wine Bar
My design passion extends beyond graphics—I love interior design, plating, and creating unforgettable atmospheres. My friend and I transform my apartment into a chic, cozy wine bar whenever she visits.
Event Branding
Buy la Mo, Bye la Mo
I created a hand-lettered logo, custom illustrated icons, and signage system for my friend’s mini-estate sale inspired by her big move to Spain.
Brand Identity
Logo Development
I have designed dozens of logos for consulting firms, startups, and in-house projects.
